YSU STUDENTS PRESENT THEIR PAPER IN PROMOTION MEDIA FOR YOGYAKARTA’S SMALL MICRO MEDIUM ENTERPRISES IN 2015 SCIEEI, THAILAND

siti maesyaroh

YSU sent three delegates to International Conference on Informatics Engineering Energy and Applications held by Science Engineering Institute (SCIEEI) in Pattaya, Thailand (28-29/3/2015). They are Hardika Dwi Hermawan (Informatics Engineering Study Program), Siti Maesyaroh (Management Study Program), and Yuanda Putra Perdana (Marketing Study Program). They presented a paper entitled Jogja Craft Book using Augmented Reality Technology as an Interactive Promotional Media for Yogyakarta Micro, Small and Medium Enterprises.”

Yogyakarta is the second most favourite tourism destination in Indonesia after Bali. This city has more than 7.000 SMME UMKM (Small Micro Medium Enterprises) which are considered as a big chance for this city to develop due to ASEAN Economic Community issues.

The YSU delegates produced an interactive augmented reality catalogue to provide the information about product specification, price and address in order to introduce various products of Yogyakarta UMKM to tourists.

They presented their paper to 50 delegates from USA, China, Germany, Japan, Australia, Africa, Thailand, Taiwan, Singapore, India and Indonesia. “We’ve got a lot of attention because we are the youngest and the only delegates from undergraduate level,” Siti Maesharoh said.

“We learn a lot about how to write paper for an international seminar. Also, we learn about public speaking and networking,”she closed. (sitimaesaroh)